Spider-Man Reboot Will Be Released on July 3rd, 2012 in 3-D

Variety is reporting that Sony has picked a release date before a script is done or any actors have been hired. Sony has picked July 3, 2012 to release the movie in 3-D. What do you think of the news?
Here are some quotes from the article.

“Spider-Man is the ultimate summer movie-going experience, and we’re thrilled the filmmakers are presenting the next installment in 3D,” said Jeff Blake, chairman of Sony Pictures worldwide marketing & distribution.

“Spider-Man is one of the most popular characters in the world, and we know audiences are eager and excited to discover Marc’s fantastic vision for Peter Parker and the franchise.”