Marvel’s Senior Vice President of Publishing Tom Brevoort just posted this on his Formspring account talking about the Spider-Marriage. What do you think? Sound off on the comment section.
Question: Characters along with the rest of humanity, and most species, for that matter evolve. Why can’t Superman be married? Or Spider Man for that matter? Is it possible that books lose readers because the content doesn’t jive with the real world?
Brevort: The characters on most ongoing television series evolve very little, even over years. The same thing goes for characters in, say, comic strips. So I think that in certain ways, characters can evolve, but in others, it’s a bad idea to develop characters away from the very things that made them popular in the first place. To use a very old example, Fonzie the motorcycle-riding rebel was cool, Fonzie the High School teacher was lame. (And Fonzie the eventual married suburbanite with a motorcycle in his garage that he never touched because he was too busy earning a living to support his wife and two children would have been horrifying.) The appeal of Superman or Spider-Man has very little to do with them being married–and in fact, I think being married diminishes both of them on a conceptual level.