As many of you may have noticed I’ve taken the early review of Amazing Spider-Man #698 down off the front page. I’ve also deleted a thread from a first time poster on our message board that had a scan of the identity of the “Superior Spider-Man.”
The reporter in me got excited that we had an early review of the book. I thought by putting spoilers in front of the review it would prevent people who didn’t want to be spoiled from clicking to read the rest of the review on the following page.
However, the way the review was read and in turn the image of the “big reveal” was from a scanned advance copy.
The images spread online and Facebook like a virus, however that doesn’t make it right.
With my two Amazing Spider-Man reviewers I always ask them to get the reviews out ASAP and preferably the day they are released. I don’t blame Donovan for jumping the gun and posting it early. I think his heart was in the right place, but how we got there was in the wrong.
Marvel in the past has spoiled their big reveals to major news outlets like USA Today etc, however it’s their character and it’s their right to do so.
Marvel’s Director of Communications Arune Singh sent me an e-mail today and said he’s very disappointed in the site for putting the review up two days early. I’ve never met Arune, but he’s been nice to the site in the past. He’s helped my reporters at San Diego and New York with getting interviews etc. So I apologize for breaking the trust.
I don’t encourage or support illegal downloads of comics. So any argument I would make for the review going up early is negated by the fact.
In my 14 years of working on the site this is the first time something like this has happened. I strive to make the best Spider-Man fan site online and I think this took us in the opposite direction of that. I apologize and I’ll do better next time.