If you think Amazing Spider-Man #1 variants are a new thing, they aren’t. Back in the 1966 a variant of Amazing Spider-Man #1 came out. It included a copy of the book and the story was read to you. I’m surprised no one has made a youtube clip of it. You’ll notice the ASM# 1 included with the record doesn’t have a cover price or issue number.
Then in 1999 there were several variants of the second volume of the book. There was one called the “Sunburst” cover penciled by John Byrne. There was also a Dynamic Forces cover that was penciled by John Romita JR and inked by John Romita Senior. John Romita Jr also penciled a variant that was produced by the Aunthentix company. There was also art on the back. Thanks to samruby for the images.