Editorial: Slott, Marvel and the New Professionalism

“F-ck KFC”

SGW2AGoing to keep this short and to the point.

Tonight on Twitter Dan Slott apologized to many Spider-fans who were incorrectly blocked when he began using some sort of social media automatic blocking bot. While trying to autoblock people involved in the current ‘Gamer Gate’ debacle (Google it if you want but it’s not Spider-related) he apparently plugged in a anti-Gamer Gate list… and wound up blocking many Spider-fans who had said or done nothing to him on Twitter.

This brief editorial isn’t about that though. However Mr. Slott chooses to manage his social media… well that’s all up to him. But while explaining what happened on Twitter he made the tweet you see to the right.

We went with a screenshot instead of an embedded tweet in case the original tweet is deleted. Next to the screenshot of the tweet is an Avengers related KFC promo, an Amazing Spider-Man KFC promo and a KFC kids meal promo with Hulk, the Thing and Wolverine.

KFC (Kentucky Fried Chicken, owned by Yum! Brands which also owns Taco Bell and Pizza Hut) has been a business partner with Marvel in the past, doing comics promotions and even kids meal promotions involving Marvel comics and movies. Even a brief Google image search shows you exactly what I mean. Most recently they have even promoted the Marvel Universe Live show currently touring arenas & stadiums across the country.

Mr. Slott’s Twitter tirades and online feuds are the stuff of legend now, and we’ve covered them here before when he’s gone after comic fans on message boards and social media.

But all the same, I find myself asking if Disney Marvel is really and truly fine with the writer of Amazing Spider-Man (the flagship title featuring a character that brought in over a billion dollars in licensing last year) hurling venom at corporate partners?

It’s 2015. Welcome to the New Professionalism.

–George Berryman!

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