Another entry from the Sony Wikileaks treasure trove. A.V. Club’s Sean O’Neal read a tweet by Twitter user ‘Duke,’ who had made an enlightening find on the Sony Wikileaks searchable database. It was an email sent to Amy Pascal from Nick Shore, a former MTV exec who had moved on to a company called Astronauts Wanted. Shore was suggesting that Spidey could maybe be more ‘millennial.’
From the A.V. Club:
Shore’s entire email (which begins “a couple of rando thoughts,” though you should force yourself to keep reading) offers a poignant glimpse into the desperate demographic-chasing that takes place behind the scenes of most modern entertainment. And it confirms that, for all the flak Sony’s taken for the handling of Spider-Man, it could have been so much worse:
And here’s the email from Shore to Pascal:
Hey Amy – just a couple of rando thoughts from 35,000 LAX-JFK:
– A rising trend we see with Millennials are the really extreme forms of experiential exercise like Tough Mudder (a sort of filthy triathalon), the Color Run and even things like Hot Power Yoga, veganism etc. Millennials will often post “N.B.D.” on their social media after doing it , as in No Big Deal, also known as the “humble brag”…..wondering if Spidey could get into that in some way….he’s super athletic, bendy, strong, intense….and it’s all NBD to him, of course.
– EDM (electronic dance music) is the defining music for Millennials. Wondering if there’s an EDM angle somewhere with Spidey? His movements are beautiful, would be awesome with a killer DJ behind it
– Snapchat just launched a “story” functionality, which is sort of “day in the life of me” told in a series of snapchats that expire after 24 hours. It has a very VIP quality about it, since invitation only. Getting invited into Spidey’s Snapchat circle would be huge, and very buzzworthy and cool.
Pascal then forwarded the email on to Sony’s Michael Lynton, with a two word response: “LOVE THIS!”
At some point, it seems, cooler heads prevailed and someone took this idea aside and said “Oh HELL no.” And the planet is a better place for it.