Back in 1994 the Spider-Man Newspaper strip did a cross promotion with a marvel comic. Spidey and the Beast took on the Hobgoblin. A mini series was created called the Mutant Agenda. Kids were encouraged to buy the paper from December 6, 1993 to February 26, 1994. They could clip out the strips and glue them them into a special zero issue. I was one of those kids. Here’s an ad promoting the event.