This ad probably appeared in magazines or newspapers advertising the new NBC show Spider-Man & His Amazing Friends. I don’t remember seeing it in any comics.
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Spider-Ads # 4
Check out this fun house ad for the Spider-titles circa the 1980’s.
Spider-Ads #44
Pack up the family, Spider-Man is coming to Kmart. Be sure to load up in the Delorian and go back to 1975.
Spider-Ads # 34
I think I actually used this ad to subscribe to Amazing Spider-Man for the first time.
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Spider-Man & His Amazing Friends? Hmm, never heard of it. :>